Apple To BlackBerry, RIM Hires Mac OS X Designer
Apple To BlackBerry, RIM Hires Mac OS X Designer
Research In Motion (NSDQ: RIMM) is looking to boost the design and user experience of its BlackBerry smartphones by hiring a designer who worked at Apple and Microsoft (NSDQ: MSFT).
Don Lindsay will be RIM’s VP of user experience, according to Lindsay’s LinkedIn profile. Before being hired by the BlackBerry maker, Lindsay spent about 10 years working at Apple directing the user-experience team for Mac OS X. At Microsoft, he worked with the Live Labs team and helped with the design team on Windows Vista.
RIM continues to do well regardless of the struggling economy, and it recently had a strong first quarter. The company’s bread and butter has been the enterprise market, but more than 40% of its subscribers are now noncorporate users.
This shift in audience means the company will have to place a stronger emphasis on the presentation and user interface of its devices. Even though it’s not the most technically advanced smartphone on the market, Apple’s iPhone has been a hit with consumers primarily because of its strong touch interface.
read more : http://www.informationweek.com/news/personal_tech/blackberry/showArticle.jhtml?articleID=216500270&subSection=All+Stories
Tags: Apple, BlackBerry, Mac OS X Designer, RIM
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